Year: 2016

There’s no better place to hold a conference than Vegas, baby! From the world-class restaurants and bars to the dynamic people, Vegas has a vibe you can’t find anywhere else. No wonder it continues to be the backdrop for AWS re:Invent – Amazon’s annual customer and partner conference. As one of the industry’s largest events,…

So what do reporters really think of PR and marketing tactics? I had the chance to find out at a recent panel of tech reporters who spilled the beans. The event was hosted by the Silicon Valley and San Francisco Chapters of the Public Relations Society of America (PRSA) and GitHub, at GitHub’s office space…

When someone recently asked me to explain my approach to research and measurement, my response (typical of a researcher) was “could you be more specific?” The question seemed overwhelming – akin to asking a surgeon to explain her approach to surgery or a composer to explain his approach to writing a symphony. Of course, I…

I admit it. I’m a Deadhead. It started when I was a teenager. I had become fixated on the Beat writers and poets – Jack Kerouac, Allen Ginsberg, Gregory Corso. I also had a growing sense that, though I lived in a small town in Massachusetts, I was at heart a California girl. So I…

As we head full speed into fall, here are a few favorites from a great summer season of our agency’s Friday culture roundups, which consist of OL employees’ most interesting finds from the week. Enjoy! NASA’s awesome retro-inspired posters are promoting its Journey to Mars initiative. Have you been watching season two of Mr. Robot?…

Last week, the Offleash crew stepped away from our computers, rolled up our sleeves, and gave back to our community for this summer’s Offleash.CARES event at the Ronald McDonald House at Stanford, participating in their Meals for Munchkins program. The Ronald McDonald House Charities provides accommodations and community services (like meals and social events) for…

Cleveland in early September: hot, humid, sticky…and awash in orange. As Content Marketing World took place last week, the event’s signature color made its way onto taxi ads and banners, as well as hats, ties and socks worn downtown. More than 3,500 of us came together at #CMWorld for an event focused on the value…

There’s nothing quite like a day game at AT&T Park. Warm sunshine on your face, salty sea breeze carrying the aroma of garlic fries, breathless SF Bay views, an electric crowd cheering on our home team, and America’s favorite pastime: baseball. So what better way for Offleash to celebrate our people and our company than…

OL grabs some time with our own Director of Media Relations, Scott Lechner.  If you could grab a beer with any sports figure, who would it be? Jeff Kent, a former second baseman of the SF Giants. Why Kent? He is one of my all time favorite baseball players. He had this no frills, blue-collar…

We’ve previously mentioned our culture roundups. In case you missed it, it’s our agency’s weekly Friday roundup covering the simple, broad theme of culture. It’s a fun yet enriching way to say “TGIF” to our family of news junkies. Due to its wide appeal, we have decided to bestow upon you, dear KF blog readers,…