Year: 2017

What’s in a name? A lot, actually, as we’ve learned during our agency’s renaming exercise. When a company chooses a name, it’s not merely deciding what to call itself but it’s making a statement – about its self-image, culture, values, aspirations and the qualities it hopes to project to the market. It’s equally a branding…

What led to your career in PR? A degree in journalism, a quirky cover letter, and a stroke of luck. After earning my bachelors degree in journalism I traded my dream of penning columns at a newspaper for a 9-5 job with benefits in order to provide for my family. However, it was at this…

I never dreamed of going into PR. I aspired to become a nurse. Then, when my prerequisite college courses were complete and I was preparing to apply to nursing school, I took the trip of a lifetime. Studying abroad in Europe was an indescribable experience. It forced me to become more independent and led me…

Want to strike out on a Google search faster than Madison Bumgarner of the San Francisco Giants can fan a batter? Type in “sexy” and various permutations of “software development.” Pretty much nada, right? I’m here to let you in on a secret: Promoting development companies is not only important (that’s a given) but more…

Silicon Valley is the world capital of transformation, shaping the technologies that change how we live, work and play. And yet here are some of the headlines that have screamed across the globe in recent months: “Silicon Valley’s Sexism Problem” (The Economist). “Why Is Silicon Valley So Awful to Women?” (The Atlantic) “Women Engineers on…

Metrics are the pulse of your social media program. They provide insight into what is and isn’t working, and are essential for developing an effective strategy. However, current metrics are far from perfect, and there’s plenty of room for improvement and innovation. Here are five predictions on what the future of social media measurement will…

  Collision intentionally brought 20,000 attendees, 357 speakers and 605 startups to New Orleans smack in the middle of the city’s largest jazz celebration. I decided to check out Collision for myself this year. I happen to be a huge jazz lover, so the whole “Come for Collision. Stay for Jazz Fest.” call was not…

Earth Day (April 22) is the world’s largest secular observance, celebrated by more than one billion people each year. To make an impact the OL team got our hands dirty, partnering once again with the Presidio Trust to help restore Mountain Lake in San Francisco. This is our fifth consecutive year organizing this Earth Day…

A solid analyst relations strategy has long been a staple of communications programs for high-tech companies. These industry experts can make or break a product’s momentum with their research and recommendations – influencers in the true sense of the word. Score a hit with the analysts – say a prominent ranking in Gartner’s Magic Quadrant…

I’m deep into the book “Quiet” and wondering why it has taken me so long to read it. The book opens with a manifesto for introverts, a list of 10 truths on a bright red page that’s impossible to pass by. I identify with them all but was especially drawn to #8: “Quiet leadership” is…