2025 PR Strategies: Why Influencers Should Be Part of Your Plan
If the 2024 U.S. presidential election taught us anything (and many would argue it taught us a lot), it’s to never underestimate what influences a person’s decision-making. Both major parties leveraged non-traditional media to connect with voters. For example, Donald Trump and J.D. Vance appeared on platforms like Joe Rogan’s podcast to reach young male audiences, while Kamala Harris engaged with female-led podcasts such as Call Her Daddy to connect with young women.
You may be asking: What does that have to do with B2B and enterprise technology? I’d argue—a lot. As the traditional media landscape continues to shrink and attention spans get shorter, a not-so-new segment of “news influencers” has emerged. According to a November 2024 survey from Pew Research Center, about one-in-five Americans—including 37% of adults under 30—say they regularly get news from influencers on social media. If you’re not already engaging with this channel, you’re missing a huge opportunity to connect with your audience. Traditional media remains important, but it can no longer be your entire communications strategy.
In a world where you have only a few seconds to grab someone’s attention—and maybe hold it for a few minutes—while they’re scrolling quickly through their feeds, influencer channels are critical. To rise above the noise, you need to reach everyone who matters, and that includes influencers on platforms like TikTok, YouTube, X (formerly Twitter), Reddit, Instagram, and, in the B2B technology market, LinkedIn. Don’t forget the many newsletters, websites, and podcasts that cater to more niche audiences too.
At Offleash, we were doing B2B influencer marketing before it was trendy. We’ve witnessed firsthand the power these influencers have to captivate your buyers, users, partners, and even employees. Influencer marketing is a demand-generator, a hero-maker, and an indispensable component of any comprehensive marketing communications strategy.
Why? Because technical decision-makers are increasingly hard to reach in today’s fragmented media landscape. Instead, technical leaders trust their peers and networks. This is where influencers play a critical role—if you know how to use them effectively.
Our influencer marketing and communications engine connects you with diverse voices that know how to reach your technical buyers and where they spend time. We maintain a robust database of influencers across enterprise technology markets, including thought leaders in AI, cybersecurity, cloud, data, and beyond.
But more importantly, we know how to work with you and these influencers to tell your story in a way that feels both authentic to them and your brand. We focus on identifying the influencers who will have the greatest impact on your bottom line. At Offleash, we help B2B and enterprise technology companies leverage influencer communications by working with you to identify the right market influencers as part of your overall marketing and communications strategy with measurable results.
No matter the road, the goal has always been to meet your customers where they are—and today, they’re not necessarily where they’ve always been. As you plan for 2025 and think about your marketing and PR strategy (and budget), I highly recommend incorporating an influencer program into your plan. Don’t wait until it’s too late—because if you show up to the party late, you might find the doors have already closed.
Ready to integrate influencers into your 2025 PR and marketing strategy? Let’s talk! Reach out to me at kelly@offleashpr.com to explore how Offleash can help you leverage the power of B2B tech and enterprise influencer marketing.