Results: Offleash identified key subreddits and dedicated Cato evangelists were assigned to participate in discussions, answer questions, and provide valuable insights. The Offleash team ensured that their interactions were genuine, non-promotional, and community-focused, adhering to Reddit’s guidelines. Within just one year of launching the program, Cato’s presence on Reddit grew substantially. The company experienced a 25X increase in Reddit mentions, and saw an unquantifiable increase in community trust and loyalty, fostered by genuine interactions between Cato evangelists and the Reddit community.
Building Community on Reddit
In late 2023, Offleash partnered with Cato Networks to increase brand awareness through organic community engagement. Recognizing the vast, active tech and cybersecurity communities on Reddit, Cato aimed to position itself as a SASE thought leader and engage directly with potential customers. Since launching the program, Offleash has helped Cato generate awareness, drive product interest, and build trust and loyalty within this community.
Results
Objective
Description:Build community and pipeline through organic engagement on Reddit.