Offleash worked closely with the marketing team on an integrated comms strategy to connect paid, earned, and owned media to build awareness and drive traffic. We were closely involved in exploring category fit and messaging, working with media and analyst friendlies to refine positioning and bring the story to life. The startup secured accolades including Insider’s Tech Startups to Bet Your Career on, the CRN Big Data 100, and averaged 150 pieces of coverage YoY. We successfully doubled our share of message in the media for “real-time analytics” against the top five competitors in the first three years. A focus on quality business coverage also resulted in placements with Fast Company, Forbes, Protocol, TechCrunch, and VentureBeat, among other publications.
Differentiating in a Crowded Market
In 2019, Offleash partnered with Rockset to build awareness as a startup to watch. The company was less than a year in the market and looking for a strategic partner to generate media awareness and gain mindshare in a crowded market with many companies working to solve the same problem. In five years, as interest in real-time analytics and the building blocks for AI applications grew, Offleash steadily increased media exposure and thought leadership for Rockset’s founders. In 2024, OpenAI acquired Rockset as a foundational technology for the OpenAI product suite.
Results
Objective
Description:Gain mindshare in a crowded market as “one to watch”.