
The Road to IPO
Offleash moved the company from a technical story to a business story to reach key audiences and prime the company for IPO

Objective
Position for IPO by upleveling a technical story (API management) to a business story (digital transformation)
Results
- Business press up 44% quarter over quarter, customer mentions up 500%
- IPO in 2015 $87M (NASDAQ)
- Acquired by Google in 2016 for $625M