The Road to IPO

Offleash moved the company from a technical story to a business story to reach key audiences and prime the company for IPO
The Road to IPO

Objective

Position for IPO by upleveling a technical story (API management) to a business story (digital transformation)

Results

  • Business press up 44% quarter over quarter, customer mentions up 500%
  • IPO in 2015 $87M (NASDAQ)
  • Acquired by Google in 2016 for $625M

Length of Partnership 2+ years

Results