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Creating and Leading a Category

Offleash helped BitSight establish a new business category, Security Ratings, that is now recognized by industry-leading analyst firms and key influencers

Results

  • Media awareness grew by 180% in four years
  • Amassed over 1,000 customers, including 20% of Fortune 500
  • $40M in Series C funding
  • Record growth of over 90% worldwide sales

Objective

Length of Partnership:
4+ years

Description:

Demonstrate credibility in an emerging space (security ratings)

reuters
bbc-news
The-Guardian-logo
the-wall-street-journal-logo