Creating and Leading a Category

Offleash helped BitSight establish a new business category, Security Ratings, that is now recognized by industry-leading analyst firms and key influencers
Creating and Leading a Category

Objective

Demonstrate credibility in an emerging space (security ratings)

Results

  • Media awareness grew by 180% in four years
  • Amassed over 1,000 customers, including 20% of Fortune 500
  • $40M in Series C funding
  • Record growth of over 90% worldwide sales

Length of Partnership 4+ years

Results