In 2019, nearly 50% of all coverage (~100 articles) stemmed from data, including prominent business press and broadcast hits in publications like the Washington Post, Good Morning America, NBC, Forbes. In June 2019, Distil was acquired by Imperva and Offleash pitched, won the business and served as the agency of record in the United States for Imperva for another year.
Breaking into Mainstream Media
As an early stage startup in a nascent market, Distil was looking for a way to make its mark on the industry and trailblaze the way as the leader in bot mitigation and detection. Offleash upleveled Distil’s highly technical bot story to attract a far-reaching enterprise and consumer audience through smart, data-driven storytelling.
Results
Objective
Length of Partnership:5+ years (acquired by Imperva in 2019)
Description:
Establish and formalize the dissemination of threat research in order to boost coverage numbers and position Distil Networks as the ultimate source of knowledge in the bot mitigation space.