code-42

Driving Community and Conversation

Code42 partnered with Offleash earlier this year to organically grow their social media presence across LinkedIn and X, and to refresh their social media brand on their community and corporate channels. We took a fun and creative approach to our strategy to better engage with their buyers and community. Offleash set out to increase social post cadence, overall follower count, and conversations by experimenting with various types of social content.

Results

Offleash conducted a baseline analysis of Code42’s corporate and community social media channels (LinkedIn and X only), made strategic content recommendations based on monthly performance reporting, and built out calendars based on website content, industry news, client coverage, creative campaigns, events, polls, and executive and customer spotlights.
As a result of these organic social media campaigns, in just six months, Offleash helped Code42 increase its:

 

  • X follower count by 21%
  • LinkedIn follower count by 5%
  • X engagement rate by 166%
  • LinkedIn daily reach by 18%
  • X impressions by 62.9%

  • LinkedIn impressions by 16%

Code42-story

Objective

Description:

Reinvent social brand and lead the conversation.