Offleash’s strategic approach resulted in 41 unique articles across top business and tech outlets, including TechCrunch, VentureBeat, Fortune, Axios, WSJ, CRN, Dark Reading, and more. Pre-launch, the team secured 15 briefings/Q&As across media and analysts. Post-launch, Offleash maintained momentum securing expert commentary, podcast appearances, strategic byline placements, and relationship-building briefings – earning coverage in Forbes, CSO, Crunchbase, InfoWorld, The CyberWire, and more.
From Stealth to Spotlight
Launching out of stealth is a once-in-a-lifetime moment for any company. In November 2022, Descope partnered with Offleash to build early momentum and lay the foundation for a successful debut - starting with a targeted influencer program and a strategic communications plan. By the time Descope formally entered the market in February 2023, the groundwork was in place. Offleash helped elevate the company from “under the radar” to “one to watch” through a blend of high-impact thought leadership, aggressive media relations and strong relationships with industry influencers. The result: a powerful launch that positioned Descope as a standout in a competitive market.
Results
Objective
Description:Formally launch Descope out of stealth, and announce its $53M seed funding round