Offleash established Mist as the thought leader on the AI-driven enterprise by upleveling its technical story, capitalizing on industry trends and leveraging key stakeholders (VCs) as spokespeople to break through the noise.
Through our engagement in 2016 from 2019, Offleash secured over 425 pieces of coverage and placed 34 bylined articles across prominent business and tech press including Forbes, Fortune, TechCrunch, WSJ, VentureBeat, AIthority, CIO, The Register and more. Due to the thought leadership work we did with Mist, Offleash is now the agency of record representing Juniper Networks for its corporate narrative.
Objective
Length of Partnership:
3 years (acquired by Juniper Networks for $405M in April 2019)
Description:
Build brand awareness establish Mist as a thought leader in the AI and networking markets by leveraging the AI-driven enterprise and AI for IT as core platforms.