Offleash partnered with HVR to build a strong point of view and amplify the company’s brand identity. In just a little over a year, our work resulted in more than 60 articles, driving feature placement that resulted in more than one-third of total coverage. Thought leadership propelled more than 20% of coverage, with CEO Anthony Brookes-Williams featured in top-tier business press including Inc. and Fast Company, and CTO Mark Van de Weil dominated the tech circuit through podcast appearances and bylines. After bursting onto the scene with the help of Offleash, HVR was acquired by global data company Fivetran in September 2021.
Raising Brand Awareness
HVR was in the unique situation of having a recognizable stable of customers, yet lacked the visibility in the marketplace. HVR needed a strategic partner who not only understood the market, but also who was an expert at message refinement, narrative creation and creative storytelling who could take the company to new heights, reach new audiences, increase share of voice - and ultimately, push the company to its next phase of growth.
Results
Objective
Description:Refine the company narrative to resonate more with key decision makers.