From Stealth to “One to Watch”

PR strategy included capitalizing on the CEO’s pedigree to position new startup as a pioneer in the cloud data warehousing space – taking on competitors, influencing industry trends, capitalizing on disruption, company momentum, product innovation and company milestones
From Stealth to “One to Watch”

Objective

Reinvent the data warehouse for the cloud era

Results

  • In first month out of stealth, featured in Fortune, New York Times, Bloomberg, Silicon Valley Business Journal, and VentureBeat
  • Gartner Cool Vendor in DBMS for 2015
  • $45M in Series C funding
  • Increased customer base by 90% two years in a row

Length of Partnership 2+ years

Results