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From Stealth to “One to Watch”

PR strategy included capitalizing on the CEO’s pedigree to position new startup as a pioneer in the cloud data warehousing space – taking on competitors, influencing industry trends, capitalizing on disruption, company momentum, product innovation and company milestones

Results

  • In first month out of stealth, featured in Fortune, New York Times, Bloomberg, Silicon Valley Business Journal, and VentureBeat
  • Gartner Cool Vendor in DBMS for 2015
  • $45M in Series C funding
  • Increased customer base by 90% two years in a row

Objective

Length of Partnership:
2+ years

Description:

Reinvent the data warehouse for the cloud era