From Stealth to “One to Watch”
PR strategy included capitalizing on the CEO’s pedigree to position new startup as a pioneer in the cloud data warehousing space – taking on competitors, influencing industry trends, capitalizing on disruption, company momentum, product innovation and company milestones
Objective
Reinvent the data warehouse for the cloud era
Results
- In first month out of stealth, featured in Fortune, New York Times, Bloomberg, Silicon Valley Business Journal, and VentureBeat
- Gartner Cool Vendor in DBMS for 2015
- $45M in Series C funding
- Increased customer base by 90% two years in a row
Length of Partnership 2+ years
