In conversation with… Bruce Rogers of Forbes

Posted on December 20, 2021

By Becky Quinlan

Bruce Rogers is a senior contributor and writer for Forbes. He profiles innovative, growth-minded CXOs and entrepreneurs about their leadership strategies as well as their life journeys. He is also the managing director of CXO Research at the Revenue Enablement Institute after spending most of his career at Forbes as chief brand officer, chief insights officer, and founder of Forbes Insights and the Forbes CMO Practice. He is the co-author of “Profitable Brilliance: How Professional Services Firms Become Thought Leaders.”

1. How do you begin your workday?
I am a voracious reader, so I start each day reading a book.

2. How did you get your start in journalism? 
While I was a journalism major, I found a job in marketing and PR after graduating. I didn’t start my journalism career until 2012 when I was asked to start writing a column on leadership for Forbes. 

3. What’s the most memorable PR pitch you’ve gotten?
I was pitched to profile a former Yeshiva student who founded a cybersecurity company. How could I not want to learn more?

4. What do you think are the must-have ingredients for a solid story?
A story needs a human interest arc. Of course it requires solid research and a point of interest for my readers, but for me, the personal journey aspect of my profiles is the most interesting part.

5. What’s one thing people would be surprised to know about you?
I’m a drummer in a classic rock band.

Becky has worked in technology PR for more than 15 years, specializing in communications strategy, content development and media relations. Becky’s B2B tech experience includes AI, big data, analytics, cloud computing, security, project management, CRM, speech recognition, and DevOps (to name a few). Contact Becky here