Ira has nearly 20 years of experience in media, spanning both journalism and public relations. He joins Offleash after working as senior public relations manager for a leading research company, covering such beats as enterprise technology, cloud, AI, cybersecurity, risk, and privacy.
Ira specializes in newsjacking, media strategy, and media relations, helping to translate high-level technological concepts into tailored pitch narratives designed to secure quality client coverage in top business, trade, vertical, and broadcast outlets. Ira has also worked with clients on media training best practices, equipping them with the necessary tools to be successful pre-, during, and post-interviews.