Thea leads Offleash’s research practice, which provides competitive analysis, industry research, media analysis, social media research, marketing channel analysis and influencer research to a wide range of enterprise technology clients.
Thea’s research has helped clients build differentiated thought leadership campaigns, reach the right audiences, successfully pivot on messaging and branding, better allocate media spend and inform acquisition strategy. Her reports are frequently shared at the board level.
Thea has more than 20 years of experience in research, including more than eight in the library science field. She has deep domain expertise in the areas of cybersecurity, software/application development, Big Data and analytics, to name a few. Her clients have included multiple Fortune 500 companies.