The Deep View’s Nat Rubio-Licht on the AI News Cycle, In-Person Events, and the Future of the Media Landscape

If you’ve been paying attention to the media landscape over the past few years, you’ve likely noticed that there are more newsletters popping up than ever before. One of these newsletters that is on an atmospheric rise is The Deep View. 

In order to get the pulse on the publication, I sat down with Nat Rubio-Licht to discuss how The Deep View team is covering AI, where they get story inspiration from, and how they zig when everyone zags. Here’s what she had to say.

What made you want to join The Deep View?

Getting to focus on AI solely has been really fulfilling and also super interesting. I love that I get to really bring my own analysis to my coverage with the Deeper View section that we add in every story. I am just really covering AI, but beyond that, quantum has interested me a lot too because I think that quantum and AI can really unlock great things for each other.

Because there’s so much AI news every day, how do you decide who covers what on each day at The Deep View? 

The thing that my editor, Jason, likes to say is, “How can we zig when other people zag?” Essentially, what can we bring to it that’s our unique perspective and our unique opinion? As far as how we split it up, I have certain beats that I tend to gravitate towards. (My colleague) Sabrina has certain beats that she tends to gravitate towards — hers are more of the apps and tools. I’m more into bleeding edge technologies, super intelligence, AGI, ethics and safety, physical AI, world models, and stuff like that. But I mean, OpenAI comes out with GPT-6 — that’s an all hands on deck situation. 

Do you walk into your week knowing what stories you’re going to do? Or are you looking for inspiration in pitches or whatever is going on in the world? 

I look at X and LinkedIn. I’ll keep an eye on Techmeme to see what the breaking news stories are that day. I do also take a look at pitches. A lot of times, I’ll look at pitches for, “Oh, can this person just say something about XYZ topic or can I count on this person to give me a quote on a topic by the end of day?” Say a big news event happened and I want some unique insight or perspective from an analyst or someone on it, I’ll just email and be like, “Hey, this happened. What are your thoughts by EOD?” And hopefully someone gets back to me. I love experts that I can count on to just grab.

What’s something that you’ve learned that resonates with Deep View readers?

We have maintained a very solid following. We’re gaining subscribers rapidly and go to half a million people every day. We consistently get 40% to 50% open rates and click-through rates and things like that. I think the fact that we provide the news—the “here’s why it matters” and the “what you can take away from it”—is key. We offer our perspective on what happens next and what it means for other competitors. I think that’s why people keep coming back.

One of the things that has been coming back the past few years is in-person events. Are you someone who likes to go to conferences or media dinners? 

I find conferences to be incredibly helpful, really. As sick as I am of Las Vegas, I’ll go back to Las Vegas whenever I’m needed there. One of our goals this year is to be present at dozens of events, even though it’s three of us. I’m planning on moving to San Francisco because I think it’ll be helpful for me to just be able to get up and go to a dinner or an event, or even just go to those AI pop-up cafes. 

Where do you see the media landscape going?

AI is changing the media landscape in a way that we can’t really predict or fathom at this point. I think that the thing that people are going to be paying attention to is the voices that their news, information, or insight analysis is coming from. It’s why we at The Deep View are really trying to establish me, Sabrina, and Jason as voices and authorities, and that when you read their writing, you know that is from me, that is from Jason, that is from Sabrina. That’s a big goal for us this year is to, I hate the word personal brand, but to really establish each of us as our own personal brand that are facets of the broader Deep View. While The Deep View itself is an institution, we don’t want to rely on it, we want it to be a partnership, in a sense. If I’m calling someone out, I think The Information is doing a great job with this.