Trust Redefines PR in 2026
The biggest shift in public relations right now isn’t AI, new media, or measurement.
It’s trust.
As media ecosystems fragment, and AI reshapes how information is created, discovered, and consumed, trust has become the scarcest – and the most valuable – currency brands have. Visibility alone doesn’t move markets. Credibility does.
From business to government to global affairs, we’ve just navigated a year of relentless change. Add the whiplash-fast evolution of AI, an always-on news cycle, and some personal highs and lows, and it was a year that tested organizations, leaders, and reputations alike.
Rather than looking back, though, I want to look ahead with a fresh slate and a clear point of view about where high-tech PR is heading next.
How High‑Tech PR Has Changed
PR today looks very different than it did even a few years ago.
Media fragmentation has accelerated. Analysts, influencers, creators, podcasts, Substacks, and AI‑powered discovery engines sit alongside traditional reporters. Measurement has moved beyond clips and impressions. And AI has shifted how much content is created, and how credibility and authority are evaluated.
The stakes are higher, too. Enterprise and B2B technology brands are expected to be transparent, precise, and accountable during high-visibility moments, changes, market volatility, or crisis. Reputation and trust influences opinions and markets.
We’re Leaning in on Emerging Opportunities
As the industry evolves, so do we.
We are kicking off our 23rd year in business, grounded in the experience that only time and just a few industry battle scars can provide. We’ve built a senior, tenured team of strategists, storytellers, and media whisperers, and they know how to navigate complexity and see around corners.
Over the past year, we’ve expanded and refined our service offerings to meet what the market is demanding now:
• New media strategies designed for today’s fragmented influence landscape
• Advanced measurement frameworks and our AI Visibility Score and Audit
• Expanded IPO communications and readiness programs
• Executive brand platforms that build credibility, not just profiles
• Modern media training for an always‑on world
• Integrated marketing and social media programs that connect narratives to audiences
• Crisis communications that ensure speed, trust, and resilience
We’re also starting the year strong with a proven leadership team, experienced hires, new client partners, three recently announced client acquisitions, and five public companies in our portfolio. Momentum matters, but how you build it matters even more.
Our Theme for the Year is Trust
If there’s one word that defines this moment and the direction forward, it’s trust.
Trust is our north star.
Our aspiration is simply to be the best in the industry. To set the standard for what a trusted partner can be. To exceed expectations not just in results, but how we show up every day.
That includes creating a safe, supportive environment where people are empowered to grow, take risks, and pursue their individual paths and dreams. And it means doing the real work every day to earn trust with media, analysts, influencers, clients and partners, and with each other.
Trust is at the core of what we do and who we are as partners, storytellers, advocates, allies, and mentors. We’ve been named an Inc. Power Partner two years in a row for a reason.
We take trust seriously because reputations and relationships are on the line.
What We Stand For
Since 2003, we’ve been the strategic partner behind many of the most ambitious brands in AI, cybersecurity, data, and emerging and deep technology. Whether a company is coming out of stealth, navigating hypergrowth, or preparing for an IPO, we show up with senior firepower, fearless candor, and metrics that actually matter.
We bring an unmatched combination of hustle and heart. We create opportunities for people to grow and shine. We build lasting brands. We move markets.
And in a world where change is the constant, trust is a major advantage.
Here’s to a new year, a fresh slate, and raising the bar for what high‑tech PR can be.
The future belongs to companies that earn trust, not just demand attention. Let’s continue to set that standard!