Today we launch Offleash’s 12 Days of Giving. This year we all had our personal and professional challenges, but there was so much to be thankful for. Now it’s time to give back!
By the end of 2013, our agency’s goal is to fully implement the 1/1/1 philosophy of giving pioneered by Marc Benioff of salesforce.com. This is an integrated philanthropic model where companies contribute 1 percent of profits, 1 percent of equity, and 1 percent of employee hours to charitable causes.
Many leading companies including Google have adopted this simple, yet profound framework. Today, Offleash is a third of the way there, on track to donate 1 percent of our 2012 profits by years’ end.
We recently got together as a team to decide how and where to give. Our chosen non-profits span animal and child welfare, environmental protection, medical research, disaster relief and veteran support.
As we donate over the next 12 Days of Giving, each day we’ll highlight one non-profit and cause close to our heart. We hope you’ll learn more about these charities and consider them in your own year-end giving.
American Red Cross
Be The Match
Clean Water Fund
Make a Wish
Rock the Earth
St. Jude’s Children’s Hospital
Stand Up 2 Cancer
Swords to Plowshare
Joanna Kulesa is principal of Offleash, based in San Mateo, CA. Offleash focuses on public relations, social media and digital marketing for enterprise software and consumer technology companies.