Getting our Head in the Cloud!


In our business conferences come and go ‘round the clock,’ but we’ve been anxiously awaiting the opening of Dreamforce this year. And, it’s here!

This year looks to be the most exciting yet for the 10th annual shindig. With over 70,000 expected to attend and a performance by The Red Hot Chili Peppers, next week won’t be short of surprises. Though the widely discussed buzz around this year’s conference rightfully concerns the host. Salesforce is expected to unveil Dropbox’s enterprise rival, Chatterbox (as well as and Identity to take on the rest of the industry competition).

Speculation has that the rest of Dreamforce will weigh heavily on cloud marketing, sales and advertising. Offleash has been steeped in cloud computing over the last five years having represented industry players from cloud systems integrators (Appirio, Model Metrics) to cloud applications (Host Analytics, CloudShare) and cloud infrastructure (Piston Cloud). Our final frontier of late is the cloud network and Software Defined Networking space with the newest edition to the Offleash family, Midokura.

I’m looking forward to walking the expansive show floor in my new Cole Haan pumps, billed as the ‘22 hour’ pump. Wish me luck and hope to see you at our Dreamforce Happy Hour on Monday evening. Come have a glass of great Pinot and get your ‘head in the cloud’ with the Offleash team!

Joanna Kulesa is a principal of Offleash, based in San Mateo, CA. Offleash focuses on public relations, social media and digital marketing for enterprise software and consumer technology companies.