A Dream Come True: Agency Executives Carry on the Offleash Mission

Posted on February 12, 2021

By Robin Bulanti and Julie Tangen

Some people dream of owning a company. We get to own the company of our dreams.

We were two of Joanna’s first hires when she started this company. The three of us have worked side by side for nearly two decades building a business that is our passion, our professional family, and an unending source of pride and joy.

We’re deeply humbled by the opportunity to further the principles the company was founded on — big agency services in a boutique model, a relentless focus on driving results, and a fierce commitment to employee happiness. And we couldn’t be more excited about helping to write the next chapter for Offleash.

We become co-owners at an electrifying time for the agency. Despite 2020’s challenges, Offleash had a record year and added nine new clients across a range of B2B tech categories, such as AI, cybersecurity, application development, and cloud infrastructure.

Two clients — Jamf and Sumo Logic — had successful IPOs in recent months, and three others achieved unicorn status with valuations over $1 billion.

In late October, Forbes named Offleash one of America’s best PR agencies — an honor that was given even though we didn’t apply for it.

We’re off to a roaring start in 2021, with more new clients coming on board and outstanding results in our work with the media and other influencers.

We’re planning no major changes as we work to maintain this level of excellence (if it ain’t broke, don’t fix it!) while we continue to make sure our service offerings are everything they can be to help clients build brand awareness in a noisy world.

We also will remain “all in” on our investments in our team. We kept hiring in 2020, bringing in four new talented communications pros, and we are continuing to hire now. We’re maintaining and even improving mental health and wellness benefits to support a healthy body and mind for our people, and will retain our focus on giving back to the community through our OffleashCARES initiative.

We feel an awesome responsibility taking the helm of a company that Joanna built so beautifully and that has been our lives for almost 20 years. But as we achieve this dream, we’re sure the best is yet to come!