With an integrated marketing & PR strategy, we help the biggest names in tech amplify their brand, build relationships, and drive revenue
By Kelly Hall, Vice President, Integrated Marketing Practice
Offleash is proud to officially launch our integrated marketing practice!
At Offleash, we believe you need a PR partner who not only understands your market, but is also proven at collaborating on creative, integrated campaigns that span paid, earned, and owned media. We take a holistic communications approach to everything we do, which means we align closely with marketing and business strategy to deliver a unified message to your audience.
Moreover, integrated marketing allows for deeper collaboration in creating a multi-pronged marketing and communications program that boosts leads and brand awareness. Using multiple sources to deliver the same campaign diversifies the audience that interacts with its content. We recognize that no single PR or marketing activity should ever stand alone; each discipline within marketing should work together to tell a more complete story. I like to explain it like an orchestra: When each instrument is playing in tune, you create beautiful music.
Emphasizing our commitment to growth in this area, Offleash is officially launching our dedicated integrated marketing practice, which includes digital advertising, enhanced marketing and PR analytics, influencer relations, marketing consulting, Account Based Marketing (ABM) demand generation, digital advertising, custom content development, executive business center (EBC) management, and persona and ideal customer profile creation services. These efforts, when combined with strong thought leadership and communications efforts, ensure you garner awareness with your key audiences to drive brand, revenue and lead generation.
We’ve already kicked off several programs and the team is ecstatic to sharpen our marketing skill set. As the head of Offleash’s integrated marketing practice, I am confident this is one of the most expansive offerings in the industry. And this is only the first step in our journey. We will continue to evaluate additional services to continue to provide best-in-class communications and marketing services to our clients.
With nearly 20 years’ experience building brands of all sizes and stages — from startups to category leaders — we’re confident we can help you win in the fight to reach wide-spread awareness and serious business impact. We hope you’ll join us for the ride! You can learn more on our services page or you can email me directly at khall@offleashpr.com. Let’s connect and build amazing things together!