What does ChatGPT think about PR?


By Georgia Kulesa

By now almost everyone has played around with ChatGPT. The brilliant AI chatbot has dominated headlines since it launched late last year and garnered over 100 million users in its first month, making it the fastest-growing consumer application within that time frame.

Aside from satiating your curiosity about almost anything you could ask it, it’s also proving to be quite useful for real-life applications. I recently used it to help decide which cities to visit on an upcoming trip to Vietnam, but the implications of this tech reach far beyond trip-planning. There’s talk of ChatGPT being used in healthcare, military, legal, and a myriad of other applications. In fact, a Colombian judge recently used it in a ruling

Larger implications aside, I couldn’t help but wonder what ChatGPT thinks about PR professionals and the industry as a whole. I asked it a few questions, and here’s what it had to say. (Plus my commentary on its responses).

Q: What are a few key qualities that PR professionals possess?

A: Public relations professionals typically possess the following qualities:

  • Excellent communication skills, both written and verbal
  • Strong interpersonal skills for building relationships with clients, media, and the public
  • Strategic thinking and problem-solving skills
  • Good organizational and time management skills
  • Adaptability and the ability to work under pressure and meet tight deadlines

ChatGPT hit the nail on the head with this answer! My colleagues and myself are able to do our jobs effectively because of our passion for good communication and working with people. At Offleash, adaptability is the name of the game: We’re always ready to pivot at a moment’s notice to seize timely opportunities for our clients. 

Q: Where is the future of public relations headed in the next 5 years?

A: In the next 5 years, the future of public relations is likely to be shaped by several trends:

  • Increased focus on digital and social media: PR professionals will need to be proficient in using digital and social media platforms to reach target audiences and deliver effective campaigns.
  • Data-driven PR: PR professionals will need to have a strong understanding of data analytics and measurement tools to quantify the impact of their campaigns and strategies.
  • Integration of PR and marketing: PR and marketing functions are likely to continue to converge and blur, requiring PR professionals to have a strong understanding of marketing concepts and strategies.
  • Emphasis on authenticity and transparency: Consumers and stakeholders will continue to demand transparency and authenticity from brands and organizations, requiring PR professionals to develop new strategies for building trust and credibility.

Boom—another winner. While we’ve proudly offered social media (including campaigns) and research and measurement services for years, we most recently announced our integrated marketing practice. And as far as transparency goes, one of our core values is “integrity first.” Enough said.

Q: Why do companies need PR?

A: Companies need public relations to manage and influence the perception of their brand and reputation among various stakeholders, including customers, employees, media, and the general public. PR helps companies to build relationships, communicate effectively, promote products or services, and address issues or crises. It also helps to maintain transparency and credibility, and to establish and maintain a positive image in the public eye, which can ultimately impact business success.

We couldn’t agree more. PR is crucial for increasing brand awareness and reach as well as attracting new customers and partnerships. With the help of PR, organizations can effectively build and maintain their brand and drive business growth.

(Full disclosure: ChatGPT helped me write the commentary above. Could you tell?)

Q: Why did the PR person wear sunglasses all the time?

A: So they could keep a low profile while they were shining the light on their clients! 😎

The world will be watching and waiting to see how ChatGPT and similar tech continues to infiltrate our lives. Google has announced it’ll be releasing its own chatbot, Bard, in the coming weeks, and we can expect other tech giants to follow suit.

It’s a good sign that we can all already agree with ChatGPT on one thing: PR provides tremendous value and is here to stay.